By José Luis Ortiz Güell
Artificial intelligence is already changing industries. Those who are not using it are not competing—they are trying not to disappear.
One of the sectors where this change is most visible—though few expected it—is online casinos. We’re not talking about slot machines with vintage graphics or looping animated roulette wheels. We’re talking about platforms that use AI to create video games from scratch in days, personalize the experience for each player, and reinvent what “playing” means in 2025.
And one of the pioneers of this new approach is Zak Manhire, founder of Mint.io, an AI-powered online casino that is breaking the cycles of traditional development.
Online Casinos: An Industry That Already Moves More Than Film
For anyone who still believes that online casinos are a niche pastime, here’s a fact: in 2024, the sector surpassed $95 billion globally, with estimates placing it above $150 billion by 2030. More than the film industry. More than streaming. More than your cousin with his Twitch channel.
Why? Because online gaming never sleeps. It’s on mobile, it’s fast, rewarding, and increasingly sophisticated.
But there’s a problem: most online games still operate with logic from ten years ago. Slow to develop, generic, and disconnected from the user.
Zak Manhire: From Mass Consumption to Digital Reinvention
Zak Manhire is not a lab technologist nor a founder inflated by promises. He is someone who has moved in the real business world, leading from the front. He was the youngest Chief Commercial Officer at Monster Energy, and he also led Costa Coffee’s commercial strategy in Europe, managing global brands and highly competitive environments.
That experience in mass consumer markets is what he applies today in the digital environment: understanding the user, accelerating processes, and building products that connect without the need for technical explanations. He doesn’t come from code. He comes from strategy. And that’s why his approach to integrating technology is very clear: it’s not about showing off AI. It’s about using it to build things that actually work.
AI as a Brutal Competitive Advantage
At Mint.io, this translates into an entirely new development cycle. Where previously a mini-game required a team and several months to launch, it can now be done in 7 to 10 days, thanks to AI tools that generate narratives, graphics, mechanics, and even balance adjustments based on player behavior.
“Artificial intelligence gives us agility that was previously unthinkable. We can create and launch new games in a matter of days, without relying on long processes or huge teams,” explains Zak.
This not only keeps the user engaged: it reduces costs, accelerates innovation, and allows for frictionless scaling. It is literally the new superpower of digital development.
No Need to Understand the Technology—Just Enjoy It
Mint.io is built on modern technologies—even blockchain—but without forcing the user to understand terms like token, wallet, or staking. The goal is one thing: for the player to play. Everything else happens behind the scenes. And that frictionless experience is key. Because while other platforms sell complexity wrapped in hype, Mint.io delivers games. Fast, new, exciting games created with an intelligence that learns, adapts, and improves.
What’s Happening in Online Casinos Is Just the Beginning
The case of Mint.io is not just an example of isolated success. It is a model. A practical demonstration of how AI can transform an entire sector—not as a trend, but as a structure. And if it can do it with an industry that moves hundreds of billions a year, with demanding users and highly competitive environments… it can do it with any other. Zak Manhire is not reinventing the casino. He is showing how an industry reinvents itself when intelligence—both artificial and strategic—is applied in exactly the right measure. And if you’re not yet integrating AI into what you do, don’t worry: you can always play… catch up.
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