After sharing the stage with Carlos Baute and other major names, the trio embraces an intimate, emotional, and contemporary rumba without losing their roots.
By Susan Villa.
After the impact of “Corazones de Colores,” a project linked to designer Ágatha Ruiz de la Prada, Chaito & Palosanto take a turn toward a more intimate proposal, where emotion and sensuality take center stage. “Conquistarte” arrives at a moment of absolute maturity for the group, consolidating an artistic evolution that, as they themselves explain in this interview, has been natural and aimed at connecting with an increasingly broader audience without losing their flamenco essence.
Produced with organic instrumentation, the single stands out for the dialogue between the flamenco guitars of Juan Serrano (Palosanto) and contemporary rhythmic bases that bring freshness without abandoning their roots. In the midst of the digital era, the trio defends the value of authenticity: the emotion of a real guitar and interpretative sensitivity as fundamental pillars of their sound. “Conquistarte” thus revives the narrative of classic courtship, becoming an anthem to love built from passion, devotion, and emotional truth.
Formed by Juan Serrano, Juan José López (Chaíto), and Francisco Cuevas (Paco), the Madrid-based group is going through one of the strongest moments of its career. With a trajectory marked by collaborations with artists such as India Martínez, Carlos Baute, and Sergio Dalma, and after milestones such as their television appearances and the creation of internationally projected anthems, Chaito & Palosanto reaffirm themselves as references of the new Madrid rumba. In this conversation, they reflect on their evolution, their connection with the audience, and the creative moment they are experiencing.
1. How were your beginnings in music, and at what moment did you decide to join your paths as Chaito & Palosanto?
We were officially born as a group during the UEFA Champions League final in Lisbon in 2014. We created the official song for that event. It was a historic moment because two teams from the same city played the final, something that had never happened before. That had international impact and, as a consequence, boosted the success of Chaito & Palosanto as a group.
2. What does “Conquistarte” represent within the artistic evolution you have experienced in recent years?
Our evolution as a group up to this new single has been natural and organic, with the goal of reaching a greater number of people. We come from a purer flamenco essence and, consequently, more niche-oriented, but now we want to reach many more people. Our current objective is to surprise with new things and entertain our audience live.
3. What role does organic instrumentation, especially the flamenco guitar, play in the emotional construction of the song?
In the digital era, for us the essence, the emotion, and the feeling that a real guitar offers are necessary to convey the sensitivity of Paco and Juan with this instrument.
4. Why did you decide to embrace a mid-tempo rumba centered on sensuality and intimacy at this moment in your career?
“Conquistarte” reflects true love. It shows that every step toward the heart of that special person is a journey full of passion and devotion. We wanted to create a kind of anthem to romance in which everyone who has fought for an authentic and strong feeling can see themselves reflected.
5. What lessons did the “Corazones de Colores” project alongside Ágatha Ruiz de la Prada leave you with, and how are they reflected in this new work?
We have learned that perseverance and effort in daily work ultimately have a positive outcome. Some previous projects have made it very clear to us that a very important part of the work and its success lies in the team. When you work surrounded by great professionals, everything can turn out better.
6. How do you experience your connection with the audience, and how important is it for you when creating and performing your songs?
In this, we are specialists. It is what we enjoy the most. We are at our prime when we share our shows with the audience: we connect through energy and closeness, and we love feeling that people are having a great time with our live music. The magic created between the audience and us makes us one.
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