“Lo Que Quiero Yo” turns the singer’s childhood in Lanzarote into a story of overcoming, identity, and roots that blends Canarian folklore with urban sounds.
By Susan Villa
There are artists who chase trends and others who look to their own story. Lanzarote-born singer, musician, and songwriter Toti Sanz belongs to the latter group. With only a few years of experience under his belt, the young Canarian creator has just released “Lo Que Quiero Yo,” a song that places childhood memories, island identity, and the cultural roots of the Canary Islands at the heart of a contemporary musical project.
Far from being just another urban song, Toti Sanz turns this new work into a personal statement. The piece takes an emotional journey through his life in Lanzarote, known as the island of volcanoes, and emphasizes the importance of never forgetting where you come from in an era marked by globalization and cultural uniformity.
The song fuses contemporary urban sounds with traditional elements of Canarian folklore. Among them is the presence of the timple, performed by renowned musician Abraham Ramos, which brings a unique sound to a production that looks toward the future without giving up its roots.
Behind the project is DN7 Music, together with Colombian producer Kiño, internationally known for his work on the successful series “The Queen of Flow.” The collaboration represents an important step in the singer’s artistic evolution as he continues to define his own identity within the new generation of Canarian musicians.
A Journey Back to Childhood
The most emotional component of the project can be found in its music video. Filmed entirely in Lanzarote, the audiovisual work showcases places that marked the artist’s childhood and adolescence. These are not simply beautiful settings: they are places filled with memories, experiences, and moments that help us understand who Toti Sanz is today.
The images turn the island into another character in the story, reinforcing a message that is becoming increasingly present among young Canarian creators: the need to project themselves to the world without losing their connection to the land where they grew up.
The music video was presented at Casa de América in Madrid as part of the Talento Canario project, promoted by the Government of the Canary Islands, an initiative aimed at giving visibility to new artistic voices from the archipelago.
A New Generation of Canarian Talent
A native of Lanzarote, Toti Sanz has been consolidating a musical project over the past few years that combines alternative pop, urban music, and traditional influences. Previous works such as “Solo Para Ti” had already revealed this search for a distinctive sound, while his growth on digital platforms and social media reflects the growing interest he is generating among young audiences.
With “Lo Que Quiero Yo,” the artist takes another step forward in his career and demonstrates that music can also be a tool for telling personal stories, preserving cultural identity, and connecting generations. A message that, in times of constant change, is increasingly resonating with those who seek authenticity in music.
Toti Sanz is not simply presenting a new song; he is reaffirming an artistic identity built upon his roots and personal experiences. The young artist from Lanzarote demonstrates that tradition and modernity can coexist within the same musical language, transforming childhood memories into a project capable of connecting with audiences across different generations. It is another step in the journey of an emerging artist who continues to carry the name of the Canary Islands beyond its borders.
In this article, journalist Susan Villa explores the artistic journey of Canarian singer, musician, and songwriter Toti Sanz through his latest musical project, “Lo Que Quiero Yo.” The piece looks at the memories of his childhood in Lanzarote, his connection to the Canary Islands, and the personal experiences that have shaped his artistic identity, while highlighting the way his music brings together traditional Canarian folklore and contemporary urban sounds.
Through her journalistic perspective, Susan Villa also examines Sanz’s collaboration with DN7 Music and Colombian producer Kiño, known for his international work on “The Queen of Flow,” as well as the music video filmed entirely in Lanzarote and presented in Madrid as part of Talento Canario. The article offers a closer look at a new generation of Canarian talent and at the role music can play in preserving cultural roots while creating new ways of expressing identity and reaching audiences beyond the Canary Islands.
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