In a world where marketing executives usually compete through the scale of their campaigns or the spectacular nature of their numbers, Yassir Doutroi has chosen a different path—quieter and, paradoxically, more resonant. As Chief Marketing Officer of the Ibiza Tech Forum, this cosmopolitan professional with a global outlook has understood something many overlook: the White Isle is not only a temple of leisure, but also a laboratory of the future.
Doutroi does not seek the spotlight. He prefers to build invisible bridges between technological talent, intelligent investment, and the unique cultural magnetism of Ibiza. His work leading the forum’s marketing—which has established itself as one of the most distinctive gatherings on the European technology calendar—is not measured solely in leads or engagement, but in the ability to attract brilliant minds to an environment where the Mediterranean and innovation converse on equal terms.
Yassir Doutroi’s profile breaks molds. He does not come from the standardized ecosystem of major tech corporations, but rather from a trajectory built on constant adaptation, self-taught learning, and an uncommon sensitivity for detecting trends before they become noise.
1. The ITF went from being a conversation among friends to gathering more than 500 executives. What was the key moment or decision that marked that turning point and transformed the project into what it is today?
In his own words, shared during a conversation in an informal yet revealing setting:
“Marketing is no longer about shouting louder than everyone else. It is about creating contexts where the right message finds the right person at the exact moment. Ibiza Tech Forum is that: a context. We do not invent technology; we invent the stage where technology gains human meaning.”
2. Beyond its tourist appeal, what does Ibiza have that makes it the ideal place to host a technological summit and foster the creation of a strong innovation ecosystem?
This philosophy explains why the forum has managed to avoid the trap of corporate coldness. Under Doutroi’s supervision, the event’s narrative has succeeded in blending highly technical conferences with sensory experiences, drawing on the island’s cultural heritage without falling into empty clichés.
The Ibiza Tech Forum was born with a bold premise: to demonstrate that leisure and knowledge are not incompatible, but can instead strengthen one another. Each edition brings together startups, investment funds, developers, and opinion leaders in a format that avoids the conventions of large technology congresses.
Yassir Doutroi has been a key figure in building that identity. From his position as CMO, he has driven a content and relationship strategy that prioritizes the quality of connections over the quantity of attendees. The result is an event that, without seeking massive scale, has managed to attract Silicon Valley investors, founders of European scale-ups, and innovation executives from multinational corporations, all captivated by the promise of an environment where networking is not an obligation, but a natural consequence of beauty and meaningful conversation.
In an era saturated with stimuli, Doutroi embraces authenticity as the main vector of his communication strategy. There are no unnecessary artifices in the messages of the Ibiza Tech Forum. Every piece, every invitation, every media collaboration is designed to reinforce one central idea: technology should serve people, not the other way around, and the best debates emerge when participants feel comfortable, inspired, and free from pretension.
3. How do you apply marketing principles in such a technical and often skeptical industry as cybersecurity?
This approach has earned him the respect of colleagues and competitors alike. Those who work with him highlight his ability to listen, his obsession with detail, and a rare skill for transforming abstract concepts into narratives that are both exciting and rigorous.
The next Ibiza Tech Forum promises new surprises. And although the details are still being kept discreet, everything points to Yassir Doutroi continuing to deepen the fusion between technology, sustainability, and Mediterranean culture.
For him, marketing is not a department, but a way of looking at the world: with curiosity, respect, and the certainty that the best stories are not invented—they are discovered.
While others chase fleeting metrics, this CMO prefers to build a legacy. And he does so from an island that has always understood that true luxury is not what one possesses, but what one experiences.
To conclude, he explains that Ibiza Tech Forum 2026 launches its international competition for 30 selected startups from around the world, with a jury composed of six globally renowned figures and a total endowment that includes direct prizes, €5,000,000 in investment letters of intent, and a pass to the Grand Final of the Startup World Cup in San Francisco, where the winner will compete for $1,000,000 in cash.
The deadline to submit applications closes next April 15. On April 25, the 30 selected startups will be publicly announced. For teams that are still considering whether to take the step, the moment to decide is now.
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